Laws & Policy
Personal information (PII)
Any information that can identify a specific person, including a name, home address, photo, voice recording, school, or device ID.
- Parents
- Educators and school leaders
- Businesses
- Policymakers and staff
This is general information, not legal advice.
What parents should know
Personal information is anything that can point to a particular person. A name and an address are the obvious examples. A photo, a voice recording, a school name next to a class, and a device identifier count too. Under COPPA, the federal children's privacy rule uses a specific list. Photos and voice are on it.
On this page
What is personal information?
People say PII for personally identifiable information. The exact legal list depends on the statute. COPPA's definition, in 15 U.S.C. § 6501 and the FTC rule, includes a name, address, social security number, online contact, a telephone number, and a persistent identifier that can be used to recognize a user over time. It also includes a photograph, video, or audio file that contains a child's image or voice. Geolocation is in the rule as well. A chat that says the child's name and school is personal information even if nobody uploaded a file.
General state privacy laws use similar ideas and sometimes add browsing data. Do not assume one definition covers every statute. For a child under 13, start with COPPA. For a student education record, also read FERPA. They are different laws.
Why personal information matters
Families under-share the obvious and over-share the quiet identifiers. A voice note, a face in a project, and a device ID are easy to forget. If a service is directed at children under 13, collection of that information generally needs verifiable parental consent, with the exceptions the rule actually lists.
HeyOtto's parent account is part of how consent and visibility work. Under 13, setup asks for verifiable parental consent. This page does not call that a government certification.
How it shows up in practice
- A project photo includes a face and a school jersey.
- A voice feature stores audio that contains the child's voice.
- A login keeps a device identifier.
- A privacy policy is checked for photos and audio, not only for the word name.
How HeyOtto helps
Personal information is anything that can identify a person, including a name, a school, or a photo in a chat. A parent creates the HeyOtto account and can read those chats. Chats are not sold and are not used to train other models. A public project link waits for parent approval.
- Parents can read the chats.
- Topic limits and tool permissions are per child.
- Under 13, verifiable parental consent is part of setup.
For families
Try freeFAQs
Do photos and voice count?
Yes. COPPA's definition includes a photo, video, or audio file containing a child's image or voice. A voice recording is not a harmless extra.
Is a device ID personal information?
A persistent identifier that recognizes a user over time is in COPPA's definition. Cookies and similar IDs are why the definition feels broader than a phone book.
Is PII the same as an education record?
Not always. FERPA covers education records. COPPA covers personal information collected online from children under 13. A student chat can implicate both. This is general information, not legal advice.
Sources
Last reviewed September 26, 2026. Law entries are reviewed every quarter.
This is general information, not legal advice.
